$HET
HETTYCOIN
The only memecoin Robinhood ever put in an ad. Invented as a prop in 2021, priced at $0.26 on national TV — now the prop has a real contract on Robinhood Chain.
The 30 seconds that started it.
Robinhood’s “Run Your Money” spot. A fictional CFO buys $HET at $0.26 from her desk. Watch the receipt yourself.
Robinhood invented Hettycoin so its ads could show a coin without showing a real one.
Then $HET appeared in a national TV commercial. This was not fan-made lore — the prop came with first-party receipts.
2021 / THE PROP
Robinhood needed a fictional asset for App Store screenshots and marketing. It created Hettycoin — name, ticker and price — and left it hiding in plain sight for years.
THE NATIONAL AD
In the “Run Your Money” spot, a fictional CFO buys $HET at $0.26 from her desk. Behind her: a fat-cat painting and an Employee of the Month wall where September belongs to a cat.
PEOPLE FREEZE-FRAME IT
Viewers caught the ticker, then found Robinhood’s archived Hettycoin page in its own media gallery. The prop came with first-party receipts.
THE PROP STARTS TRADING
Robinhood launched a chain. The coin it invented so its ads would not need a real token got a real contract there. The fictional asset became buyable.
Robinhood’s own App Store preview: Hettycoin at $805.33.
Hettycoin on Robinhood’s own crypto page. VIEW THE ARCHIVE ↗
The Robinhood Crypto hero — and the coin on the phone is Hettycoin at $805.33.
Every other memecoin arrived uninvited. This one was already in the building.
Fictional in the ad. Real on the chain. Hettycoin is the prop you can buy.
ROBINHOOD CHOSE THE TICKER
They named it, priced it, filmed it and put it on TV.
ONE SCREENSHOT SELLS THE STORY
A Robinhood screen showing $HET at $0.26, inside Robinhood’s own ad. No whitepaper. No lore thread. One freeze-frame explains the entire coin.
THE ADS KEEP WORKING
Every new impression for the campaign is another impression for the ticker sitting in the shot. Robinhood’s media spend keeps retelling $HET’s origin story by accident.
A NEW CHAIN NEEDS ITS MEME
Robinhood Chain is fresh. The native memecoin seat is still open, and $HET arrives with years of first-party lore already attached.
THE BROKERAGE IS THE FUNNEL
Robinhood already has the audience and the path onchain. When a new user looks for the funny coin, the one they may have already seen in a Robinhood ad starts ahead.
BUY THE PROP.
$HET trades on Robinhood Chain. Copy the contract, verify it yourself, and never trust a link you didn’t check.
BUY $HET TOKENS?
This will open X for the live contract + route.